Marketing thinking + real digital work
Web design, SEO and marketing built around what people actually do.
Navethinking is part marketing blog, part portfolio and part independent web studio. I write about why people click, trust, hesitate and act, while helping small businesses and organizations improve the websites those decisions happen on.
Based in New Jersey. WordPress, web design, SEO, content and digital strategy.
What I can help with
Your website should do more than sit there.
I focus on practical improvements that make a site easier to understand, easier to find and easier to use.
Website redesigns
SEO and content improvements
Landing pages and conversion paths
WordPress website work
The idea behind Navethinking
Getting someone’s attention is only the beginning. The part I’m most interested in is what happens next: whether they understand you, trust you and have a reason to move forward.
Website & SEO Services
You probably don’t need a giant marketing agency.
Sometimes you need someone to look at the site you already have, figure out what’s getting in the way and make it better. That’s the kind of work I want Navethinking to provide.
01
Website Redesign
Improve an existing website’s design, structure, mobile experience, messaging and calls to action without rebuilding things just for the sake of rebuilding them.
WordPress · UX · Mobile · Content
02
SEO Cleanup & Growth
Keyword research, page improvements, Search Console insights, content ideas and on-page SEO designed to give the right pages a better chance of being found.
SEO · Search Console · Content · Analytics
03
Landing Pages & Content
Focused pages for a service, campaign, fundraiser or search topic where visitors should understand the message quickly and know exactly where to go next.
Landing Pages · Copy · CTA · Search Intent
+113%
Organic search traffic
+297%
Primary donation-page traffic
300+
SEO-focused pages built
Selected Work
The work behind the thinking.
I like working on websites where design, content and the reason someone should take action all have to work together.
Nonprofit Website + Digital Strategy
Hope For Ukraine
My work across Hope For Ukraine’s website includes program pages, fundraising experiences, donor journeys, SEO, website performance, content structure and ongoing WordPress development.
Client Website Build
Bridgeable Connect
A website built to explain Bridgeable Connect’s mission clearly and create straightforward paths for mentors, mentees, donors and people who want to get involved.
Latest Thinking
Marketing is more interesting when you look at why it works.
Notes, breakdowns and ideas about marketing, brands, attention, trust, consumer behavior and the decisions underneath all of it.
-
Apple Foldable iPhone: Release Date, Price, Design and Why Apple Waited So Long
For almost seven years, Apple has watched other companies sell folding phones. Samsung released the original Galaxy Fold in 2019. Huawei, Google,…
-
Mama Rao’s Kitchen in East Hanover NJ Makes Great Sandwiches and Understands Great Marketing
There are sandwiches that are good because of what’s inside them. Then there are sandwiches where you finish eating and realize the…
-
Chris’ Red Hots Put a GoPro Behind the Counter. The Marketing Took Care of It.
There are businesses spending thousands of dollars trying to figure out what they should post on social media, and then there is…
Free Marketing Tools
Tools built around the part people usually skip.
These tools are built around attention, hesitation and action. Use them when you need a better starting point for the message.
01
Title Generator
Generate headline ideas built around curiosity and reasons someone might actually want to click.
02
CTA Generator
Build calls to action that reduce hesitation instead of relying on another generic button telling someone to click.
03
Action Gap Analyzer
Look at where a message may be losing someone between initial interest and the decision to actually act.
About Navethinking
I’m Evan. This is where the strategy and the creative side meet.
I’m a marketing and creative professional based in New Jersey. My work crosses web design, SEO, digital strategy, email, photography, content and analytics.
Navethinking started as a place to write about marketing and human behavior. I still want that to be a big part of it. But as I’ve built more websites and worked more deeply in SEO and digital experiences, it also became a natural place to show that work and eventually help other organizations improve theirs.
Have a website that you know could be better?
If it feels outdated, isn’t getting found in search or just doesn’t explain what you do very well, send it over. I’m interested in taking on smaller website and SEO projects.
FAQ
Questions about Navethinking and website work
Navethinking is still a marketing publication and portfolio, but I’m also opening the door to smaller website and SEO projects.
What is Navethinking?
Navethinking is a marketing website created by Evan Raftes. It combines marketing and consumer-behavior writing, digital marketing tools, portfolio work and website and SEO services.
Does Navethinking offer website design?
Yes. The focus is primarily on redesigning and improving existing websites, along with smaller website builds. That can include page layout, mobile design, content structure, calls to action, WordPress development and the overall experience of using the site.
What kind of SEO work do you offer?
The focus is on practical SEO work for smaller websites. That can include keyword research, on-page SEO, existing-page improvements, content ideas, Search Console analysis and building pages around topics people are actually searching for.
Who are the website services for?
The services are best suited for small businesses, nonprofits, local organizations and individuals who need a better website without hiring a large agency or building an unnecessarily complicated marketing operation.
Can I see examples of your website work?
Yes. Current examples include extensive website and digital work for Hope For Ukraine as well as the Bridgeable Connect website. More work is available on the Navethinking portfolio page.
Is Navethinking still a marketing blog?
Absolutely. The blog remains a major part of the site. Navethinking covers marketing, branding, consumer behavior, attention, trust, digital culture and the reasons people choose to act or not act.