I started Navethinking as a place to share my thoughts on marketing and connect with others who think more deeply about how people make decisions.
Marketing is often reduced to data, but there’s always a human side behind it—one that shapes influence, decisions, and action. It’s easy to forget that we’re not just analyzing behavior. We’re trying to understand people.
— Evan Raftes, Founder of Navethinking
Evan Raftes – Founder
I’ve always been drawn to understanding how people make decisions—not just what they do, but why they do it. I work in marketing, but what interests me most goes beyond campaigns or performance; it’s the thinking behind it. Over time, I’ve found myself paying closer attention to the small decisions and patterns that shape how people respond—how a page is structured, why something feels easy to act on, or what causes someone to hesitate instead of clicking. Navethinking is where I put those observations into words, exploring ideas around behavior, attention, and decision-making in a way that feels clear and worth thinking about.
