Evan Raftes
Marketing, human behavior, digital strategy, and the psychology behind action.
I started Navethinking as a place to explore something I keep coming back to in marketing: why does one message move someone while another gets ignored? I write about attention, trust, hesitation, decision-making, digital culture, and the small details that shape what people do next.
Navethinking is built around one question: what actually happens between someone noticing something and deciding whether to act?
About NavethinkingI work in marketing, but the behavior behind it is what keeps me interested.
I’ve always been drawn to understanding how people make decisions. Not simply what they do, but why they do it.
Over time, I started paying closer attention to the small choices that shape how someone responds to marketing. Why one page feels easy to understand while another creates friction. Why one headline feels believable and another sounds like advertising. Why someone can be interested, stay on a page, and still decide not to click.
That interest eventually became Navethinking. It gives me a place to work through those observations in writing and connect them to marketing, brands, creators, websites, advertising, internet culture, and everyday decisions.
I like looking at real examples because behavior is usually easier to understand when you can actually see it happening. A strange brand decision, a viral moment, a sentence that changes how people see a company, or a campaign that gets plenty of attention but somehow makes people trust the brand less.
Marketing makes more sense when you look at the person behind the click.
These are the ideas I keep returning to when I write, build, design, or think through why something worked.
Attention
Why certain things make us stop, what earns a second look, and why getting noticed is only the first part of marketing.
Decision-Making
The small moments between interest and action, including uncertainty, timing, perceived risk, clarity, and choice.
Trust
How wording, presentation, consistency, and small brand behaviors can quietly increase or destroy confidence.
Digital Culture
Brands, creators, internet moments, advertising, and the strange ways online behavior reveals what people actually value.
Data tells you what happened. People explain why.
Marketing is often reduced to numbers, platforms, campaigns, and performance. Those things matter. But behind every number is still a person deciding what deserves attention, what feels trustworthy, what feels risky, and whether taking the next step is worth it.
That is the part I find most interesting.
We’re not simply analyzing behavior. We’re trying to understand people.
Recent writing from Navethinking.
Marketing, behavior, brands, decision-making, creators, digital culture, and whatever else makes me stop and think.
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Apple Foldable iPhone: Release Date, Price, Design and Why Apple Waited So Long
For almost seven years, Apple has watched other companies sell folding phones. Samsung released the original Galaxy Fold in 2019. Huawei, Google,…
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Mama Rao’s Kitchen in East Hanover NJ Makes Great Sandwiches and Understands Great Marketing
There are sandwiches that are good because of what’s inside them. Then there are sandwiches where you finish eating and realize the…
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Chris’ Red Hots Put a GoPro Behind the Counter. The Marketing Took Care of It.
There are businesses spending thousands of dollars trying to figure out what they should post on social media, and then there is…
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The Honest Car Salesman: What TextOmar Gets Right About Trust
I was sitting on my couch one day scrolling through Instagram while I was looking for a car, and I came across…
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3 Simple Social Media Tips for Small Business Owners
I have worked with many small businesses, and I often hear the same thing over and over: “I just don’t have time…
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Christopher Nolan’s The Odyssey Proves the Internet No Longer Waits to See the Movie
I went into Christopher Nolan’s The Odyssey on Saturday and already knowing the internet had spent months trying to convince itself the…
Frequently asked questions about Evan Raftes.
More about my work, Navethinking, and the ideas I write about.
Evan Raftes is a marketing professional and the founder of Navethinking, a platform focused on marketing, human behavior, decision-making, attention, and the psychology behind why people act.
Evan writes about marketing psychology, human behavior, decision-making, attention, trust, hesitation, messaging, brands, creators, digital culture, and the factors that influence whether people take action.
Navethinking is a marketing and behavior platform created by Evan Raftes. It explores what happens between someone noticing something and deciding whether to act, with a focus on attention, trust, psychology, and decision-making.
Evan works across digital marketing, WordPress and website UX, SEO, content, email marketing, digital campaigns, photography, video, and audience growth.
Evan focuses on understanding the behavior behind marketing results. His work looks at how clarity, trust, friction, timing, emotion, and presentation influence whether someone pays attention and takes action.
Evan’s articles are published on the Navethinking blog, where he writes about marketing, human behavior, decision-making, brands, creators, and digital culture.
Yes. Evan’s portfolio on Navethinking includes work across digital marketing, websites, SEO, email, fundraising campaigns, photography, social creative, and storytelling.
You can contact Evan Raftes by email at evan@navethinking.com or connect with him through LinkedIn.
Have something interesting you think I should look at?
I’m open to article ideas, conversations, creative projects, marketing work, interviews, collaborations, and interesting examples of human behavior worth thinking about.